What this service covers
Paid campaigns built around measurable returns.
At Colours and Patterns, we run Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and programmatic campaigns for businesses across India. Guwahati is home, but results do not really care about geography.
The rule is simple: every rupee you spend should come back as something measurable. If it does not, the campaign needs fixing before the next report goes out.
The approach is data-first, which is just a polite way of saying we do not guess. Every campaign opens with the KPIs that actually matter to your business - lowering CPA, improving ROAS, or scaling qualified leads.
From there, the funnel gets built backwards from the goal. Audience segmentation, lookalikes, retargeting, A/B testing on creatives, copy, headlines, and landing pages all get tested.
Dashboards stay clean and reports come regularly. You see impressions, click-throughs, conversions, and what is actually driving revenue - not vague updates with no real numbers behind them.
What we do
- Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and programmatic campaigns
- KPI planning around CPA, ROAS, qualified leads, sales, signups, or enquiries
- Audience segmentation, lookalikes, retargeting, and funnel planning
- A/B testing for creatives, copy, headlines, offers, and landing pages
- Clean dashboards and reports on spend, conversions, revenue signals, and next steps
Deliverables
- KPI plan
- Audiences
- Ad creatives
- Tracking
- Dashboards
- Reports
